Behind The


INC Beauty – It’s Not Complicated Beauty


INC Beauty is a Dallas-based innovative premier beauty education brand created to give clients insight into what LIFESTYLE + BEAUTY looks like. INC Beauty deploys a suite of on-demand beauty education services directly to today’s modern and chic daily woman to educate her on the look she needs for everyday life and planned events. In addition, our goal is to make women of all ages feel empowered, confident, and beautiful is our goal. Staying educated on the latest beauty trends is a standard, not an exception.

The services we offer are: Custom Beauty Education Classes, Special Events and Education Sessions for MUAs and Clients, Featured Resource blogs, and a Revive and Renew program for senior citizens in addition to all women who have been breast cancer survivors, transitioned from human trafficking, domestic abuse survivors, divorcees, depression survivors, and more.

Welcome to the Future of Lifestyle and Beauty


At INC Beauty, our mission is to provide a seamless and world-class beauty education experience derived from cosmetics and esthetics that blends lifestyle and beauty effortlessly while revealing confidence and character.

Inspiration & Creativity: Defined


We are committed to developing a relatable brand for the everyday woman while educating her on what to do with her skin, how to do it, and why she needs to do it. This is how we set ourselves a cut above the rest. Makeup to match your lifestyle and education to keep you informed is a seamless blend of what we have mastered. INC Beauty caters to everyone from young ladies, millennials, seasoned ladies, professional women, and everyone in between.

Meet The Team

Gia McCloud

CEO & Professional Makeup Artist

Texas-based makeup artist with more than 8 years specializing in on-location services for weddings, lifestyle and special events. Gia has experience in the areas of lifestyle photo shoots, creative studio photo shoots, makeup education, and product consultations; Gia also teaches private makeup lessons and host group classes for women who want to update their skills or need a fresh take on everyday beauty.

Gia always had a passion for makeup but it took her some time to follow her dream. Majoring in Business Administration and explored the world of event production before taking the dive into full-time work in the beauty industry. After attending cosmetology school, Gia landed a freelance job for the coveted makeup artistry brand, MAC Cosmetics. Gia continued to acquire education on current makeup trends, techniques, and latest product knowledge. Taking part as one of the Brand Ambassadors for The Makeup Show Dallas 2015.

The talented artist collaborates with a network of talented stylists so she can cater to bridal parties of every size, meaning my clients can enjoy themselves!  INC beauty allows her to bring beauty services directly to you, and provide not only makeup, but custom consultations that are not limited to one in order to further her knowledge and expertise, Gia went on to complete facial specialty courses and graduated from Ogle Beauty School in 2015. Thus giving her more insight in understanding all aspects of the skin, a “Makeup Artist’s canvas Gia has learned from women of all ages one universal rule: women just want to look fresh, flawless and beautiful.

Jay Veal

Chief Education Officer & Co-Founder

In this role, Jay serves in the capacity of bringing top tier educational experiences to make up artists, clientele, and the public in addition to training Makeup Artists in skillsets for Networking and Business acumen. In addition, he is responsible for handling the blogs for INC Beauty in the facets of lifestyle, makeup tips, skin care, and beauty education.

Jay is CEO of the #1 African-American owned private tutoring company in DFW and the Southern US serving students of all ages in STEM and beyond and Founder/CEO of the Jay Veal Brand which is a Dallas-based premier consulting brand that deploys education and business consulting services as well as speaking services (Host, Panelist, Keynote, Workshop Presenter) and a T-shirt line to come later on.

Jay is a 2017 Dallas Business Journal Top 40 Under 40, named one of Dallas’ Most Inspiring Entrepreneurs of DFW by Voyage Magazine, 2018 Hidden Figures of Dallas Top STEM Influencers, 2018 and 2019 TEDx Speaker Alumni for OakCliff and Syracuse University. He serves on the board of Rae’s Hope and Big Thought.

It’s time to find your inner flawless.

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